Client: Coca-Cola
Brief: Create a booklet to present to stakeholders which emphasises Coca-Cola Europe’s strong stance on protecting the environment during the life cycle of their products. The client wanted the bottle to tell its story throughout the booklet.
Work: I originally named the booklet ‘Message in a Bottle’ to highlight the story element. I also introduced die-cut bottles to the cover and section pages to reflect the bottle’s message. Behind each cut out I sat an image which reflected the section.
Award: This won the CSR/Environment report category in the Robert Horne Shout Awards, an annual showcase for innovative and creative work.