Client: Golden Acre Foods
Brief: Refresh the Elsinore brand, a supplier of premium seafood products to the UK Market. Rework their logo (but keep its crown) and design packaging to sit in Waitrose.
Work: I explored fonts, holding devices, colours and the crown, all of which help give the brand a confident look and feel. The gold and black also help reflect the premium quality of the product. The packaging needed to stand out on shelf, so I introduced striking bands of colour and, working with an illustrator, added illustrations to the panels to help differentiate each product.