Client: Horsebox Waffle Co.
Brief: Create a brand for the newly formed company, one which sells waffles at festivals and street food fairs.
Work: What a fun project this was! I created the logo by placing a waffle pattern into a horses nose – a character which was named Wilfred. He gives real character and personality to the brand and can be seen peering out of the horsebox and on other materials. Horse shoes help frame the logo within the roundel, and give a subtle nod to the horse theme.